Crossfader’s ‘DJ Industry Workshop’ Premieres in Leeds, UK
Before this review of the debut DJ Industry Workshop we’d like to give a shout to the organisers Jamie Hartley and the Crossfader crew for creating a great learning experience for DJs. We’re big fan of events that focus on sharing knowledge to help DJs further their skills and careers within this industry, and as the saying goes, every little helps. However, this event was by no means ‘just a little’. With a fantastic and eclectic line up of guest speakers and kit manufacturers at this first ‘Crossfader DJ Industry Workshop’, we can see this being an essential date in any DJ’s calendar going forward.
The EU debut of the SC5000M
Taking place on Saturday 18th August in the phenomenal Carriageworks Theatre in the centre of Leeds, the DJ Industry Workshop was split into 2 key areas. The first was in the main auditorium, where Jamie talked with a variety industry specialists to a 70 strong audience of hungry DJs. The second was the breakout bar which laid host to the Denon DJ stand with our Creative Director Paul Dakeyne and Jay Cunningham our DJ Brands Manager, showcasing the first European outing for the SC5000M Media Player with 7″ Vinyl Motorised Platter. The Rane stand showcased the game changing Twelves & Seventy Two mixer with Product Specialist Matthew Reay and finally our good friends at the Allen & Heath and Audio Technica stand manned by the knowledgeable, Joe France.
As our stand set up drew to completion, the bar area started to fill with DJs getting ready for the day. Early networking sessions started forming and it was clear from the off that this was going to be a day to help shape and steer DJs into furthering their knowledge and careers.
As this was the first public showing of our Sc5000M motorised platter media player in Europe, we were keen to see the response it got and as we’d hoped, it was not disappointing. From new DJs to veterans the vast array of backgrounds got their hands on the spinning platter and all met with a similar responses – Wow! It was interesting to see that DJs with very little hands on experience with vinyl were drawn into the tactile versatility of the real 7″ vinyl platter, while the more experienced DJs recalled the nostalgic feeling it brought back while performing in the digital age.
In this digital age of DJing we’re not at the mercy of a needle anymore, we live in a non-linear approach to DJing
Paul and Jay wasted no time in broadening the capabilities of the Prime Series as a whole to show how harmonious the system works and how simply creativity can be such a core part of any DJs set. In this digital age of DJing we’re not at the mercy of a needle anymore, we live in a non-linear approach to DJing. Using the SC5000’s intuitive performance pads and loop controls, the crowd instantly connected with how much creative control the Prime Series gives DJs to remix on the fly and create unique blends and mixes to help them stand out. Once we’d got the DJs to get a feel for the Prime Series it was time to break out Engine Prime and show them how to manage their collections, prepare their music and get them set up to be ready for any DJ set.
Release the knowledge
The ‘Panel’ talks throughout the day covered a wide area of essential topics to get new DJs and producers started on the right path. The first one focused on Promoters & Event Managers with guests Dave Chan and Dumi Siwo on how to get gigs in the industry and the do’s and don’t’s of working with promoters. By mid afternoon the event was in full swing, as both Paul and Jay took to the stage with Jamie to talk about their professional journeys and cover a wide range of topics and tips for anyone looking to get into the music industry.
Next up Danny T. talked about branding, social media, marketing yourself as a DJ and how he sold out his own headline show and works in clubbing resorts every summer. After a break in the bar, James Hype, a charting artist/DJ, talked about his story from resident club Dj to touring artist. He gave some great advice on getting to the next level and also broke down his new unreleased tune featuring Craig David, showing how he processed the raw vocals to the finished version.
Bring on 2019’s Crossfader event
Overall the vibe at the first DJ Industry Workshop was nothing short of electric with vibrant audience interaction in all of the panels and enthusiastic curiosity in learning more about the products. It was an honour to be a part of helping the next generation of DJs towards their dreams. We’re sure that 2019 will bring the next level of interest in Crossfader’s ‘DJ Industry Workshop’ – well done Jamie and all at Crossfader!